Personal Attention and Feelings

Congratulations, you are the CEO of a growing and dynamic practice. One of the benefits of the larger practice is having personnel to assist you accomplish tasks or implement practice objectives. In a word, you have the luxury to delegate. Warning! Anything that makes staff or patients feel faceless, not personally cared for has the seeds for rude lessons both organizational and marketing. In health care, it is my experience, that the doctor CEO must not only accelerate effective systems and marketing but also must seek to maintain a personal relationship with staff, knowing who they are as individuals and as members of the team. By doing so, turnover is minimized and loyalty is improved. With patients, no matter how big or important the practice, personal attention, quality interaction of the doctor and patient must be preeminent or dentistry and your practice will suffer in a manner similar to the larger group physician practices.