Health Improvement, That What You Do!

When doctor CEO's in the healthcare area are asked "What do you do"? I've heard all kinds of responses, from the simple, "I am a dentist" or "I am a surgeon", as if this explains everything, to the effusive, "I am the grave digger for third molars" (can you guess what practitioner said that!?). But one I heard yesterday was the best yet. "I help to improve your health and with improved health you will have improved well-being." This really sums it up for almost all health care practitioners. It puts in context what is done and the result. I'd like to suggest that all doctor CEO's think through and have a ready well thought out response to the question, "What do you do"? If you lack a short response, use the one above and then add to it your actual area of concentration, "and I provide ______". Just fill in blank, periodontic or endodontic care or whatever your area or specialty may be.